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Strategic and Tactical Plan Development includes a complete literature review of the therapeutic area as well as literature gap analyses of your product and competing products.
Needs Assessments include evaluation of how to fill the gaps identified for your product profile, as well as ongoing clinical research.
Publication Plan includes:
• Therapeutic Backgrounder
• Data Review
• Strategic Objectives
• Tactical Elements:
- Congress schedule
- Manuscript schedule
• KOL Review
- Previous publications
- Association with Pharmaceutical companies
- Professional Society Position and Congress involvement
• Pre-Planning for next year
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